Now when Krispy Kreme Doughnuts asked us to take part in an exciting project, we were there as quick as you could say doughnuts! One of the world’s favourite doughnut brands, they were looking for a bespoke soft toy for Christmas who would be a fantastic representative for them. And so, Mr OG was born. If you’re wondering why the name OG, well Krispy Kreme are particularly loved for their all-famous original glaze – or OG. Our project involved all areas of design from creating the concept through to the production in a facility in China. Not only that, but as we were designing a toy, it also needed to meet CE safety standards.