If you do not have the graphic design capability in-house, we can take away that headache. We have the ability and expertise to tackle a broad spectrum of marketing design projects. These range from designing brands ‘from scratch’, creating highly visual and engaging literature and direct mail campaigns, through to print advertising with a variety of digital marketing applications. We can also undertake straightforward artwork tasks that require skilled interpretation to fit within your brand guidelines.
Make an impact with your digital marketing
With every business needing a website these days, the world wide web is awash with sites, all competing for attention.
The only way to stand out from the crowd is by devising and executing a clever marketing strategy. Using industry standard best practice, we will ensure that your website is performing to the best of its capabilities and we do this in several ways…
Search Engine Optimisation (SEO)
Conducting SEO is the art and science of fine-tuning a website so that it performs well in the Search Engine Results Pages (SERPs).
First, we put in place the professional tools a website needs, such as Google Analytics and Google Search Console so that we can analyse and monitor your website’s traffic.
Then we conduct keyword research and apply all our findings to make your site perform better in the organic search results. As a result, you’ll see your search engine rankings improve and click through rates (CTR) increase as we generate more relevant traffic for your business’ website.
Pay Per Click (PPC)
Supplementing organic results, are the paid results such as Google AdWords and Bing Ads. Paid search gets you ahead of the organic results, so if you have a new website needing a boost until your organic results catch up, or you’re an established business that requires extra volumes of traffic, PPC is well worth it.
Whether you have an existing PPC account or need a new one set up, JE Group will manage your account for you, ensuring Return On Investment and delivering qualified traffic to your website.
And have you considered paid Facebook, Twitter and LinkedIn advertising? We have expertise in running all these paid ads as part of your multichannel marketing strategy. LinkedIn is particularly key for targetting certain business demographics, so we’re happy to help you develop LinkedIn campaigns for sponsored posts, text ads and InMail activity.
As well as SEO and PPC, social media is another channel to focus on for generating traffic to your website. What’s more, social media helps to improve brand awareness, getting your name out there and your business noticed. Social media also helps to build relationships, with your clients, potential customers and can be a channel for customer service and support.
Whatever your intentions, you should consider adding social media as part of the marketing mix. It’s always a good place to announce your business news, product launches, updates and to amplify your message, such as driving traffic to your company blog, new product pages etc.