McLaren is one of the world’s most prestigious names in motoring; renowned for its British motoring team. So we were thrilled to be asked to be involved in an exciting marketing campaign. McLaren was looking to attract investors for the upcoming F1 season. At JE our creativity doesn’t just end at print, we’re passionate about finding innovative solutions to our clients’ challenges. In this case, we set to work on creating a high-quality vbrochure. Created by a combination of high-quality print plus a 10” high definition video, it also benefited from a multifunctional capability. Potential investors would be able to view two videos and a slide show. We also provided a headphone jack which enabled private viewing.