Now if you know Canon, you’ll know they are renowned for being one of the world leaders in photography, imaging and optical products. So they’re pretty hot on delivering sharp images – which is why we were an excellent match to help them to achieve their goal to create The Red Room Lightbox installation at their UK office headquarters. Our task was to refurbish their current 10m light box with new seamless high-quality printed graphics. Removing their existing graphics, electronics and framing, the JE team got to work; cleaning all internal and external elements of the light box and installing 10m-wide continuous printed Duratrans in two horizontal runs – using the reel to reel feature on our Arizona flat bed. All ready for us to reinstall their digital displays, not to mention under the cover of darkness, perfectly prepared for their company launch the following morning.