One of UK’s top names for childcare, Kiddi Caru has a fantastic chain of day nurseries; with a reputation for excellent childcare – and it goes without saying – lots of fun for the children they look after. Engaging their audience is absolutely crucial – and that goes for their own staff too. Which is why they wanted to send out a variable data mailer to 41 nurseries. At JE, we love a bespoke project, so we got to work on a bespoke die cutting design for Kiddi Caru. Part of their annual marketing print process, we used a combination of litho and digital print processes to recreate their mailer for them. This ensured the mailer was of the highest quality, and that it also reflected their commitment to delivering excellent service.